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Background: Today’s state/local immunization program staff are challenged with limited personnel and resources as well as with audiences who expect timely, scientifically accurate, and up-to-date information available in multiple formats. Sophisticated audiences (constituents, government, health consumers, parents, and health care professionals) use web, smart phones, and news media, as well as posters and brochures to access immunization information. What are immunization program staff to do to keep up with these demands? CDC provides immunization tools to help immunization program staff, program managers, and other partners maintain web sites with CDC content that is instantaneously updated.
Objectives: Introduce participants to new tools and strategies for developing web communication. Immunization program managers and staff will leave with an understanding of how to efficiently and cost-effectively use CDC web tools (e.g., content syndication, web buttons, RSS feed, widgets, etc) to enhance their existing web sites. These tools allow partners to easily utilize CDC’s on-line vaccine information and materials.
Methods: In plain, non-technical language, presenters will show participants how to address key audiences, syndicate science-based content so it appears within their web pages, implement web buttons to point their audiences to current information, and use these same principles for other, non-vaccine-related health topics.
Results: Participants will have knowledge base to implement appropriate tools for their own sites, immediately or as needs arise. Once in place, the tools will help to satisfy audience needs, assuring the state/local site provides current, science-based information and additional links for those needing more detailed information.
Conclusions: No-cost, low-tech, quick-to-implement tools yield 21st century delivery of health content needs for today’s sophisticated users of web 2.0 media.