Innovative Applications of New Technologies for HIV/AIDS Prevention in Diverse Populations

New technologies have introduced new opportunities for health communication campaigns and interventions, but understanding how to best develop, apply, and evaluate such technologies remains a challenge. The current panel will feature presentations by 4 research groups that have recently developed innovative technology-based interventions in the area of HIV/AIDS prevention. Dr. Lynn Miller will present her work on SOLVE-IT, a serious game with intelligent agents that allows young gay men to practice safer sex decision-making skills in a rich virtual environment. Dr. Vicki Freimuth will present her work on the viral transmission of short videos over mobile phones and email that encourage increased HIV testing among community members and college students. Dr. Leslie Snyder will present her work on the development of “Nightlife,” an engaging, graphics-rich safer sex video game for low-income, urban African Americans encouraging safer sexual behavior and HIV/STD testing. Finally, Dr. Seth M. Noar will present his work on the development and testing of “TIPSS,” a computer-delivered, individually tailored intervention aimed at increasing correct and consistent condom use among heterosexual African Americans. In all presentations, the development process (including formative research data) will be presented, as well as preliminary outcome evaluation data. The implications of these new technologies for health promotion and disease prevention will be discussed.
Thursday, August 19, 2010: 12:45 PM-2:15 PM
Grand A
Reducing HIV Risk Nationally for Young Men Who Have Sex with Men: Developing SOLVE-It (Socially Optimized Learning in Virtual Environments Using Intelligent/Gaming Technologies)
Lynn Carol Miller, PhD1, Paul Robert Appleby, PhD2, John Christensen, MA3, Mei Si, PhD4, Stacy Marsella, PhD4, Charisse Corsbie-Massay, MA3 and Stephen Read, PhD3, 1Annenberg School for Communication & Journalism and Department of Psychology, University of Southern California, Los Angeles, CA, 2Annenberg School for Communication & Journalism and Keck School of Medicine, University of Southern California, Los Angeles, CA, 3Department of Psychology, University of Southern California, Los Angeles, CA, 4Institute for Creative Technologies, University of Southern California, Marina del Rey, CA
Mobile Media and Public Health: An Evaluation of Personal Public Service Announcements to Promote HIV Testing
Vicki Freimuth, PhD, Department of Speech Communication and Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, Shelly Hovick, PhD, Department of Health Disparities, Center for Research on Minority Health, University of Texas M.D. Anderson Cancer Center, Houston, TX and John Parmer, MSSP, College of Public Health, University of Georgia, Athens, GA
Developing and Testing the Effectiveness of a Safer Sex Video Game for Young Adult Urban African-American Heterosexual Men in the U.S
Leslie Snyder, PhD1, Kirstie Farrar, PhD2, Frank Biocca, PhD3 and Corey Bohil, PhD3, 1Dept. of Communication Sciences, University of Connecticut, Storrs, CT, 2Communication Sciences, University of Connecticut, Storrs, 3MindLab, Michigan State University, East Lansing, MI
Using Computer-Tailored Interventions for HIV Prevention Among African Americans: Development of the Tailored Information Program for Safer Sex (TIPSS)
Seth M. Noar, PhD, Department of Communication, University of Kentucky, Lexington, KY, Elizabeth Webb, MA, Dept. of Communication, University of Kentucky, Lexington, KY, Stephanie Van Stee, MA, Communication, University of Kentucky, Lexington, KY, Colleen Redding, PhD, Cancer Prevention Research Center, University of Rhode Island, Kingston, RI, Sonja Feist-Price, PhD, Dept. of Special Education & Rehabilitation Counseling, University of Kentucky, Lexington, KY, Richard Crosby, PhD, College of Public Health, University of Kentucky, Lexington, KY and Adewale Troutman, MD, MPH, MA, Louisville Metro Department of Public Health and Wellness, Louisville, KY
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