Li-Ling Huang, MPH, Department of Health Promotion, Education, and Behavior, University of South Carolina, Columbia, SC and James F. Thrasher, PhD, Department of Health Promotion, University of South Carolina, Columbia, SC

Nilesh Chatterjee, PhD, MA, MBBS, Research, Monitoring and Evaluation, Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP), New Delhi, India, Geetali Trivedi, MA, Communication, Urban Health Initiative, Lucknow, India, Sanjanthi Velu, PhD, Johns Hopkins Center for Communication Programs, New Delhi, India, Basil Safi, MPH, PE, CHES, Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, Sukhpal Marwa, MA, Communication & Demand Generation, Urban Health Initiative, Lucknow, India, Dalbir Godara, MA, Communication & Demand Generation, Urban Health Initiative, Agra, India and Safdar Ali, MA, Communication & Demand Generation, Urban Health Initiative, Allahabad, India

Margaret Gerteis, PhD¹, Sally Crelia, MPH², Myra Tanamor, MPP² and David Miranda, PhD, Psychology³, 1Mathematica Policy Research, Inc, Cambridge, MA, 2L&M Policy Research, Washington, DC, 3Division of Consumer Assessment & Plan Performance, Centers for Medicare & Medicaid Services (CMS), Baltimore, MD