KEYWORDS:
Provider Recruitment, Solution Selling
BACKGROUND:
August 2002 Georgia signs contract with vendor to develop and implement Georgia Immunization Registry. May 2003 Pilot role out was started in 40 counties and 4 public health districts. Different approaches were taken in each of the public health districts.
OBJECTIVE:
Identify the most effective and economical method to roll out the Georgia Immunization Registry (GRITS) in the state of Georgia. The Immunization Program wanted to ensure that the Private Physician Organizations and the Public Health Organization were address equally and simultaneously to ensure the quality and quick return on investment.
METHOD:
The State of Georgia tracked submissions by organization, type of organization, date of immunization transaction, and public health district via queries against the GRITS database. Follow up surveys and personal conversations were also referenced and quantified.
RESULT:
One method resulting in the best results. The other three methods produced mixed results.
CONCLUSION:
A Solution Selling strategy with a more personal touch of identifying the providers pain and selling the registry as a solution to ease that pain results in a more effective and efficient roll out plan.
LEARNING OBJECTIVES:
What types of contact method works best.
When is it best to make these various types of contacts through the roll out cycle.
What types of pre-participation information works best.
What type of post participation provide the best chance for continued use of the registry.
Back to Poster Presentations
Back to The 2003 Immunization Registry Conference (October 27-29, 2003)