KEYWORDS:
Managed care, data sharing, marketing, funding
BACKGROUND:
Use of a statewide immunization registry can be a cost effective tool for managed care organizations to use in annual immunization assessments. Because assessments had to be completed prior to a July 2003 change in consent law, Indiana implemented a pilot project with 6 managed care organizations to view registry data in a limited manner, with an agreement for extended access in future assessments. Initial results were very positive and demonstrated how valuable use of the registry was in the data collection process--the amount of time needed by plans to visit provider offices to gather immunization records and conduct follow up was greatly reduced.
OBJECTIVE:
Describe common process issues and benefits realized from sharing data for both managed care and the registry. Describe strategy for generating funding through relationships with managed care.
METHOD:
Identification of legal restrictions for sharing data. Collaborative effort between state health department and representatives of the managed care community to produce workable solutions. Demonstration of registry value to MCOs. Establishment of data sharing agreements for ongoing assessments.
RESULT:
By demonstrating the value of the registry early on, the state health department established a solid foundation for future registry usage by local MCOs. By highlighting specific benefits realized by MCOs, relationships were established for future data sharing and potential future funding. In addition, the MCOs are planning to assist in the recruitment of private providers. Data sharing agreements are in process and planning for future assessments is underway.
CONCLUSION:
Access to registry data can provide many benefits to managed care organizations conducting HEDIS assessments. Proven value is essential to a good marketing strategy and can help to promote registry usage and growth.
LEARNING OBJECTIVES:
Describe the process for sharing data with MCOs when barriers exist as well as strategies for marketing the registry and generating funding in the future.
Web Page: chirp.isdh.state.in.us
Back to When Barriers Exist: Efficient Strategies for Marketing Registry Value and Data Exchange
Back to The 2003 Immunization Registry Conference (October 27-29, 2003)