Tuesday, October 19, 2004 - 2:15 PM
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Benefits of ALERT - Oregon's Educational Registry Video

BACKGROUND:
In 2002, research was conducted to identify barriers to ALERT provider participation and to identify actions to increase participation. The results and conclusions of this research were presented at the 2002 Registry Conference. Two of the biggest barriers were staff turnover and varying levels of staff knowledge. In order to alleviate these barriers, the Oregon Immunization Marketing Team and the ALERT Advisory Board recommended a video training tool be developed for clinics.

OBJECTIVE:
Create an educational tool for clinics to train new and existing staff on the benefits of ALERT participation.

METHOD:
The Immunization Marketing Team organized a work group consisting of ALERT and VFC staff and partners from clinics who have excellent participation in ALERT. The goal of the work group was to write and edit the video script and recruit clinic providers and staff to participate in filming. A production team was hired to lead the filming and editing process. A distribution plan was also created. The goal of the distribution plan was to ensure that the video was indeed used for its intended purpose as a training tool for clinics.

RESULT:
The completed twelve-minute video was first shown to immunization staff and key community partners, eliciting an overwhelmingly positive response. The video was not sent in a mass mailing to clinics for fear it would be shelved and not utilized. Instead, the video is being distributed to clinics in a strategic and targeted method that is laid out in the distribution plan.

CONCLUSION:
Collaboration and strategic distribution is integral to the success of creating and utilizing a training video for clinics.

LEARNING OBJECTIVES:
To identify the steps needed to create an educational registry video.

  Recorded presentation

See more of Why and How You Should Create Audiovisual Training Tools for Your Registry
See more of The 2004 Immunization Registry Conference