The 36th National Immunization Conference of CDC

Governor's Square 10 (Plaza Building) (Adam's Mark Hotel)
Tuesday, April 30, 2002: 10:30 AM-12:00 PM

A6: Media Power in Influenza Campaigns

The media’s role in influencing influenza vaccine campaigns will be discussed from the perspectives of a CDC study of media activities and the achievements of a Montana Medicare Foundation, and a Native American medicare casino incentive.
Learning Objectives: Discuss the actual and potential media role in influenza vaccine campaigns.

Moderator:Alan P. Janssen
10:30 AMIntroductory Remarks
10:40 AMThe 2001-2002 Influenza Season: The View from the Media
Alan P. Janssen
11:00 AMShooting for Excellence in Immunizations
Michael McInerney
11:20 AMShot and A Slot
Kim Solberg, Dennis A. Spurlin
11:40 AMDiscussion

The 36th National Immunization Conference of CDC