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Governor's Square 17 (Plaza Building) (Adam's Mark Hotel)
Thursday, May 2, 2002: 10:30 AM-12:00 PM |
E9: Using the Web to Effectively Communicate Immunization Information |
| Websites are interactive environments that require shorter, more highly packaged materials and messages. As such, immunization programs need to develop content explicitly for the web. Using the National Immunization Program’s (NIP) influenza campaign web’s subsite as a model, the workshop will show how all flu campaign materials were created with the web’s strengths in mind. The presenter will describe how the materials and topics offered were split between the key audiences: public and health care professionals, show how the theme, “Fight the Flu” was carried from page to page, when and how to introduce print materials, and explain how the site continued to evolve during the flu season. |
Learning Objectives: Understand why immunization information needs to be written specifically for the web audience.
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| Moderator: | Cathy Hogan |
| 10:30 AM | | Introductory Remarks
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| 10:40 AM | 717 | Using the Web to Effectively Communicate Immunization Information
Cathy Hogan |
| 11:10 AM | | Presentation - Jayne Gaskins
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| 11:40 AM | | Discussion
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