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Superior A
Tuesday, March 18, 2003: 11:00 AM-12:30 PM |
C6: Using Focus Group Research to Develop Effective Messages and Materials |
| During program development, formative research can help program planners decide who to target, with what messages, and through which channels. Conducting formative research allows program planners to establish a strong foundation for their programs and helps ensure that scarce resources are being used in the most efficient ways. Once a program or intervention has begun, data can be used to demonstrate that the intervention is working and can also be used to make small changes and improvements. This workshop will give an overview of some of those lessons and will emphasize creativity and the importance of continually checking in with your audience and your programs. The facilitator will use an example from a campaign that National Immunization Program is undertaking to promote influenza vaccination to older African Americans. |
Learning Objectives: By the end of this workshop participants will be able to define the term focus group; describe one technique for testing messages, possible spokespeople and incentive materials; describe three possible benefits and three possible barriers to changing a health behavior; and
describe a process for using research findings to create effective messages and materials.
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| Moderator: | Karena F. Sapsis |
| 11:00 AM | | Introductory Remarks
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| 11:05 AM | | Presentation — Kari Sapsis
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| 12:20 PM | | Discussion
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