BACKGROUND:
The Washington State Immunization Program identified the potential of a web site for increasing awareness about immunization topics and resources for the general public and providers. They implemented the Washington State Immunization Program website in the fall of 2000.

OBJECTIVE:
Efficiently create and maintain a readily accessible, user friendly, ADA compliant website.
Increase public and provider awareness of immunization topics and resources.
Increase immunization coverage levels within Washington.

METHOD:
Existing websites were reviewed. Initial implementation and ongoing development was completed in stages. Identification of initial and enhanced web site topics and features was done in collaboration with internal and external partners and stakeholders. Program and staff highlights were incorporated, and links to the Department and select external stakeholder web sites were developed.

RESULT:
Providers, LHJ’s, schools, child care providers and the public responded positively to the web site. Website visits have more than tripled in number over the last 3 years. Requests for mailing of forms has decreased due to online access, thus decreasing mailing and printing costs. The website is a valuable tool for recognizing program and staff accomplishments. Links between the Immunization Program web site and other web sites facilitate easy connections between related sites.

CONCLUSION:
An Immunization Program website is a useful tool for increasing public and provider awareness, decreasing mailing and printing costs for forms and materials, and increasing staff morale. Linking to other sites, and including information with broad audience appeal adds value and increases the user base.

LEARNING OBJECTIVES:
Participants will understand the process of implementing and upgrading a website to increase immunization awareness and promote positive immunization messages.
Understand the importance of targeting specific audience needs when developing website information.