CDC NIP/NIC Home Page
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CDC NIP/NIC Home Page
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International Ballroom A/B/C
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F1: Thinking Like a (Social) Marketer | |||
| Social marketing is a valuable methodology for increasing immunization rates. Participants in this workshop will learn how and why target audiences behave as they do, identify ways to create an “exchange relationship” to influence those behaviors, and share tools to manage intervention programs to ensure that they fit the needs of the target audience. | |||
| Moderator: | James B. Bender | ||
| 2:00 PM | Introductory Remarks | ||
| 2:05 PM | 51 | Thinking Like a (Social) Marketer Karena F. Sapsis, James B. Bender | |
| 2:55 PM | Discussion | ||