CDC NIP/NIC Home Page
|
|
|
CDC NIP/NIC Home Page
|
Dogwood
| |||
J5: Using Behavioral and Social Science Theory to Design and Evaluate Print Materials | |||
| Presenters in this workshop will describe how parents' attitudes and beliefs can affect their acceptance of immunization messages and how theory can be used to develop immunization messages and materials. | |||
| Moderator: | Stacey Hoffman | ||
| 4:00 PM | Introductory Remarks | ||
| 4:05 PM | 89 | Using Audience Segmentation and Focus Groups to Guide Development of Print Materials Deborah A. Gust, Allison M. Kennedy, Skip Wolfe, Kris Sheedy, Chau Nguyen, Scott R. Campbell | |
| 4:20 PM | 90 | Relationships between State Health Departments and Medical Professional Organizations Debbie A. Gust, KaLynne Harris, Nancy Fasano, Paul Gangarosa, Gabrielle Fowler, Larry K. Pickering | |
| 4:35 PM | Inoculation Theory and Immunization Promotion -- John Anderton | ||
| 4:50 PM | Discussion | ||