Session: Evaluating Collaborative Communication Campaigns


International Ballroom D Wednesday, March 8, 2006: 2:00 PM-3:00 PM
I2: Evaluating Collaborative Communication Campaigns
Presenters in this workshop will discuss the importance of using collaborative efforts in the strategic planning and development of a campaign, the development of messages designed to increase immunization coverage for targeted vaccines, and the evaluation of such a program.
Moderator:	Duane Kilgus
2:00 PM		Introductory Remarks
2:05 PM	74	Impact Evaluation of a Private-Public Collaboration Project in Central Los Angeles Through Immunization Coverage and Parental KAB Rates Recorded presentation Recorded presentation Presentation Susan A. Nyanzi, Maria I. Fernandez, Melissa Ely Moore
2:25 PM	75	Implementation and Evaluation Planning of the Oregon and Washington 4th DTaP Initiative Recorded presentation Recorded presentation Presentation Mary Beth Kurilo, Michele Perrin, Karen Elliot, Ginny Heller, Mindy Stomner
2:45 PM		Discussion

International Ballroom D Wednesday, March 8, 2006: 2:00 PM-3:00 PM