Learning Objectives for this Presentation:
By the end of the presentation, participants will be able to describe a public information campaign that addresses both seasonal and pandemic influenza.

Background:
The general public is exposed to a number of different messages regarding seasonal, avian and pandemic influenza, from a number of different sources. Pandemic public participation meetings in Massachusetts have indicated that there is confusion among the general public, with many questions about influenza and prevention.

Setting:
Massachusetts

Population:
General population of Massachusetts

Project Description:
MDPH has developed a statewide educational campaign, “FLU FACTS: What You Need to Know”, to inform the public about seasonal, avian and pandemic influenza and the importance of planning for a pandemic. This campaign builds on and complements existing MDPH public information activities about influenza and emergency preparedness. The key messages of the campaign are that all flu is serious and there are steps you can take to protect yourself and your family against influenza. The components of the campaign include multi-language print materials, public service announcements for TV and radio, transit placards and posters, a coloring book for children, and an educational video for cable television. The campaign is supported by a coalition of partners that includes local public health, media, business and medical associations, pharmacies and sports teams, including the New England Patriots and the Boston Red Sox.

Results/Lessons Learned:
Developing messages that cross seasonal and pandemic influenza enables every flu season to be an opportunity to educate the public and to begin to prepare them for an influenza pandemic. Many diverse organizations and associations are willing and eager to work with the Department of Public Health in promoting important public health messages.