Learning Objectives for this Presentation:
By the end of the presentation participants will be able to:
• Identify components of hosting a successful local Immunization summit
• List creative ways to promote immunization messages
• Discuss strategies to engage community agencies and service providers that serve at-risk populations in flu promotion activities


Background:
San Diego's first Kick the Flu Summit in 2005 evolved from recognition that the outreach and health promotion efforts of all agencies serving at-risk populations during the hectic flu season would best be met through coordination. That event's success led to the 2006 “Kick the Flu Summit II” held in September.

Setting:
Promotional event in San Diego County

Population:
Immunization Coalition partners, community agencies, health providers and other professionals

Project Description:
The Education and Outreach Subcommittee of the San Diego Immunization Initiative (I-3) Coalition coordinated and implemented the Kick the Flu Summit II to provide broad-based flu information for health providers, community agencies and other professionals. State and local experts provided updates on the 2006-07 flu season, addressed concerns regarding pandemic planning, discussed the difference between avian and seasonal flu, and offered additional resources. Break out sessions focused on an array of flu topics, and immunization promotional materials were distributed at the event.

Results/Lessons Learned:
The Kick the Flu Summit II was even more successful than the first, with over 120 agencies participating. Bringing together stakeholders prior to flu season leads to collaborative health promotion opportunities and activities and is vital to having a successful flu season in a large population. Taking advantage of the abilities of the Immunization Branch and community partners maximized efforts, resulting in a cost effective and easy-to-replicate influenza immunization educational event.