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CDC NIP/NIC Home Page
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Count Basie C
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C3: Media Tools for the Immunization Professional | |||
| Mass media can be a valuable partner in an immunization program's effort to increase vaccination coverage. This workshop will encourage participants to think broadly about the different types of media opportunities to meet their outreach goals. Topics discussed include establishing and maintaining relationships with media representatives, framing the immunization issue in a way that makes it newsworthy and customizing the message for different media outlets. | |||
| Moderator: | Kristine Sheedy | ||
| 3:30 PM | Introductory Remarks | ||
| 3:35 PM | 19 | Media Tools for the Immunization Professional James B. Bender | |
| 4:20 PM | Discussion | ||