43rd National Immunization Conference (NIC): Secrets of Effective PSA Campaigns

C4 Secrets of Effective PSA Campaigns

Presenters in this workshop will share practical approaches for creating effective messages for public service announcements. Discussions will include how to evaluate a campaign’s return on investment and ways to extend the value of advertising budgets.
Monday, March 30, 2009: 3:30 PM-4:30 PM
Lone Star Ballroom C4
Moderator:
Toby Wagoner
3:30 PM
Introductory Remarks
4:20 PM
Discussion
See more of: Abstracts