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Background: Social media is the next revolution in advocacy, nonprofit and business practices, making it an important skill for any agency or organization to utilize. For organizations that have joined the world of social media and are wondering - now what? In this session the Colorado Children’s Immunization Coalition (CCIC) will share its experience in how to maximize social media and their strategies to create a social media plan.
Setting: Any organization, agency or non-profit that is currently engaged in social media
Population: Healthcare professionals and parents engaged in social media. Objectives: Learn how to maximize social media strategies for your organization, agency or nonprofit. Get content ideas and strategies to create a social media plan.
Project Description: CCIC has utilized social media to reach coalition members, new moms and increase the overall positive awareness of vaccines since January 2009. They have focused their outreach on the following platforms:
- Facebook - http://www.facebook.com/ImmunizeCOKids
- YouTube - http://www.youtube.com/user/ImmunizeCOKids
- RSS - http://childrensimmunization.mediaroom.com/index.php?s=43&pagetemplate=rss
- Twitter - www.twitter.com/ImmunizeCOKids
- Mom Blog – http://Coloradomom2mom.wordpress.com
Results/Lessons Learned: CCIC has created an online community of vaccine advocates and has positioned itself as the social media “go to” resource for questions on childhood vaccines. CCIC staff will share their tips and insight so that any immunization organization or advocate can engage in social media and make a difference in their community. The participants in this session will 1) Learn specific ideas for social media content, ROI/measurement, time management, and dealing with online conflict; 2) Hear social media case studies of how to effectually utilize the medium for public health promotion – examples from both other coalitions and corporate products; 3) Ask questions to an immunization coalition who is already fully engaged in social media.