Academy for Educational Development
Center for Health Communication
1825 Connecticut Ave., NW
Washington,
DC
USA
20009
Email:
abozniak@aed.org
Biographical Sketch:
2008 – Present -- Senior Marketing and Public Relations Specialist, Center for Health Communication, AED, Washington, DC
Provides strategic media relations and partnership outreach for a number of AED clients including the Centers for Disease Control and Prevention’s Seasonal Influenza and Childhood Vaccination campaigns. Since 2006, Ms. Bozniak has assisted with the identification of partners for outreach and the development of communications options for reaching out to each. She contacted each of the potential partners to develop outreach options such as mailings to their member lists or posting of matte articles to their websites. She also worked with various media outlets, both print and online, to place matte articles. Finally, she monitored daily for media coverage and assisted with the final reporting documents.
2001 – 2008 -- President, Lincoln Park Public Relations, LLC
Established boutique PR firm in October 2001 to offer communications support, marketing, public relations, branding, messaging, and media outreach services to both domestic and international organizations
Clients included: the Academy for Educational Development, the University of Pennsylvania’s Wharton School – Lauder Institute, international IT company Computer Sciences Corporation (NYSE: CSC); international satellite company PanAmSat (NASDAQ: SPOT); the DC lobbying and federal marketing firm Jefferson Consulting Group; trade associations such as the Electronic Industries Alliance and the Internet Security Alliance as well as organizations such as Romanian National Radio and the Terrorism Research Center
2001 -- Account Manager, The Merritt Group – High Tech PR
Managed all media and public relations for three NASDAQ companies: Lightscape Networks/ECI Telecom, CACI International Inc., and Visual Networks Inc.
Directed teams of 3–4 account executives per account as day-to-day client contact and strategy coordinator
Secured media interviews, story placements, byline articles, and speaking opportunities for each account in local, industry, and business press
1999 – 2001 -- Manager for Marketing Communications, iDefense, INC.
As one of iDefense’s first employees, initiated marketing campaign for new cyber-security intelligence company
Designed and executed marketing budget and plan to maximize use of limited funding
Organized trade show exhibits and speaking engagements to showcase iDefense products and services
Launched corporate branding campaign with new logo, brochure, product sheets, and managed content for new website: www.idefense.com
1998 – 1999 -- Senior Information Officer, Hong Kong Economic and Trade Office
1996 – 1998 -- Special Assistant to the Washington Bureau Chief, London Sunday Times – Washington Bureau