44th National Immunization Conference (NIC): Using Social Media to Grow Your Immunization Communication Capacity

Presenters in this workshop will discuss using social media, including blogs, Twitter, Facebook, and YouTube, to reach audiences with immunization information. They will share examples of using online tools and training opportunities and effectively engaging in social media with limited resources and experience.

Tuesday, April 20, 2010: 2:00 PM-3:00 PM

Regency Ballroom VI

Moderator:

Ken August

2:05 PM

Social Media for Immunization Promotion & Education – Tools for Getting Started On Social Media
Dawn Crawford, BA, Outreach Coordinator, PKids

Audio File Slides Recorded presentation

2:00 PM

Introductory Remarks

2:20 PM

Shaping the Vaccine Message through Social Media
Amy Pisani, MS, Executive Director, Every Child By Two; Lisa Randall, JD, Associate Executive Director, Immunization Action Coalition, Immunization Action Coalition

Audio File Slides Recorded presentation

2:35 PM

Examples of Social Media Blogs
Amy Pisani, MS, Executive Director, Every Child By Two

Audio File Recorded presentation

2:50 PM

Communications Made Easy
Trish Parnell, BS, Director, PKIDs (Parents of Kids with Infectious Diseases); Collin Rickman, BA; Franji Mayes, BMusEd

E2 Using Social Media to Grow Your Immunization Communication Capacity