E2 Using Social Media to Grow Your Immunization Communication Capacity

Presenters in this workshop will discuss using social media, including blogs, Twitter, Facebook, and YouTube, to reach audiences with immunization information. They will share examples of using online tools and training opportunities and effectively engaging in social media with limited resources and experience.
Tuesday, April 20, 2010: 2:00 PM-3:00 PM
Regency Ballroom VI
Ken August
2:00 PM
Introductory Remarks
2:20 PM
Shaping the Vaccine Message through Social Media
Amy Pisani, MS, Executive Director, Every Child By Two; Lisa Randall, JD, Associate Executive Director, Immunization Action Coalition, Immunization Action Coalition
2:35 PM
Examples of Social Media Blogs
Amy Pisani, MS, Executive Director, Every Child By Two
2:50 PM
Communications Made Easy
Trish Parnell, BS, Director, PKIDs (Parents of Kids with Infectious Diseases); Collin Rickman, BA; Franji Mayes, BMusEd
3:05 PM
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