C3 CDC's National 2009 H1N1 Influenza Vaccination Communication Campaign: A Look Back

Presenters in this workshop will explain the campaign strategy, research, message development, and media monitoring used to create CDCís 2009 H1N1 Influenza vaccine campaign.
Monday, April 19, 2010: 3:30 PM-4:30 PM
Regency Ballroom VII
Moderator:
Kristine Sheedy
3:35 PM
Rapid and Longitudinal Analysis of H1N1 News and Social Media
Alan Janssen, MSPH, Health Communication Specialist, Centers for Disease Control and Prevention; Eileen S. Haag, MS; John Pierre, PhD
3:30 PM
Introductory Remarks
3:47 PM
Implementation of Coordinated and Effective Communications Strategies for 2009 H1N1 Influenza Vaccine Safety
Pamela Bryant, MS, Health Communication Specialist, Centers for Disease Control and Prevention; Lorrie McNeill; Tanya Johnson, MPH; Courtney Billet; David Daigle, MA; Abbigail Tumpey, MPH, CHES; Stephanie Marshall; Kristine Sheedy, PhD
3:59 PM
Use of Risk Communication Principles and Audience Research to Guide the Response to the 2009 H1N1 Vaccination Campaign
Alan Janssen, MSPH, Health Communication Specialist, Centers for Disease Control and Prevention; Jim Bender, MHS, CHES, Deputy Director, Center for Health Communication, AED; Elyse Levine, PhD; Derek Inokuchi, MHS, CHES; Sondra Dietz, MA
4:11 PM
Campaign Messages and Products
Kristine Sheedy, PhD, Associate Director for Communication Science, Centers for Disease Control and Prevention
4:23 PM
Discussion
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