Background: Pregnant women are at increased risk of hospitalizations and death from influenza, and vaccination is recommended for all pregnant women. National vaccination rates for pregnant women have been 13.4%, 24.3% and 11.3% in 2006-07 through 2008-09, and increased to 50.7% in 2009-2010. Rates for pregnant women at Kaiser Permanente have been higher than the national average since 2006-07.
Setting: Kaiser Permanente, Northern California (KP NCAL) is an integrated health care system that provides comprehensive health care to 3.2 million members at 21 hospital/medical centers and 44 medical offices.
Population: Women attending prenatal visits during flu season, September through March annually from 2006 to 2010.
Project Description: Free influenza vaccination is provided to pregnant women during their prenatal visit or at mass flu vaccination clinics. Outreach to pregnant women includes a postcard, automated phone reminders and website. In-reach includes posters, tipsheets, reminder on the registration receipt, verbal reminders, etc. A toll-free "flu hotline” provides dates and times for vaccination at a local facility. Flu vaccination during the prenatal visit avoids a missed opportunity as women are not referred elsewhere for vaccination.
Results/Lessons Learned: Offering flu vaccination in the OB setting increases the likelihood that a pregnant woman is vaccinated. Facilities that provided flu shots in the OB dept achieved a higher vaccination rate. Seasonal flu vaccination rates for women who attended a prenatal visit were:
- 2006-2007: 28%
- 2007-2008: 30%
- 2008-2009: 33%
- 2009-2010: 53%
- 2010: September 1 - November 29: 46%