How to Succeed at Social Media (without having to become a ninja!)

Background:  Social media has become an integral part of immunization communication for many public health organizations, nonprofits and healthcare providers. With more groups using and benefiting from its various platforms, there are a number of successful campaigns from which one can learn the “do’s” and “don’ts” of communicating online.

Setting: Internet

Population:  Health communicators/Social media users

Project Description:  In June 2010, a small group of immunization communicators were deemed “social media ninjas” by the Immunization Action Coalition and were tasked with conceiving, developing and launching a national social media campaign within 24 hours. The result was a male-targeted educational campaign called, “Real Guys Immunize” which encompassed a campaign website and presence across Twitter, Facebook, and YouTube. Presenters will:

• describe their brainstorming process
• provide project execution steps
• share their knowledge of various social media platforms
• discuss data insights and evaluation

Attendees will be able to identify social media tools they can use given the time and resources available to them. They will also understand the importance of assessing and utilizing the skills, strengths and community networks available to them to maximize time and efficiency when communicating their message.

Results/Lessons Learned: 

• The “Real Guys Immunize” team succeeded in launching a targeted, national social media campaign in 24 hours that had substantial impact.
• Social media users continue to search for tips and tools to maximize their time and resources, while keeping their messages simple and effective.
• Participating in and supporting successful social media campaigns can help immunization organizations stay relevant, without having to reinvent the wheel.