George Mason University
Department of Communication
4400 University Dr
2006-present, PhD student and research assistant, Department of Communication, George Mason University, Fairfax, Va.
--Assist on qualitative and quantitative phases of externally funded research project to develop and validate motivational messages to improve prescription drug adherence
--Coordinate qualitative research collection through participant recruitment and establishment of data collection sites
--Collaborate on writing and presentation of research project reports
--Collected data for national study of multi-channel health care marketing strategies funded by the Kaiser Family Foundation, which will inform public health policy and practice
Ledford, C., Kreps, G., Villagran, M.M., Zhao, X., McHorney, C., & Weathers, M. (2009, October). “Practicing medicine”: A grounded theory of patients’ perceptions of physician communication and its influence on medication adherence. Paper presented at the International Conference on Communication in Healthcare, Miami, FL.
Ledford, C. (2009, September). Predicting patient preferences for risk presentation: Insight from HINTS 2007. Poster presented at Health Information National Trends Data Users Conference, Silver Spring, Md.
Kreps, G., Villagran, M.M., Zhao, X., McHorney, C., Ledford, C., & Weathers, M. (2009, March). A multimethodological field study to develop and validate motivational messages to improve prescription drug adherence for patients with chronic diseases. Poster presented at the American Academy of Health Behavior Annual Scientific Meeting, Hilton Head, SC.
Ledford, C. (2008, October). How physicians communicate prescription drug risk: The case of Avandia. Paper presented at the American Academy on Communication in Healthcare Research and Teaching Forum, Madison, WI.