AED
Center for Health Communication
1825 Connecticut Ave., NW
Washington,
DC
USA
20009
Biographical Sketch:
25-year career in communications and health marketing leading major public health campaigns for the National Cancer Institute, the American Cancer Society, the Robert Wood Johnson Foundation, American Medical Association and the Visiting Nurse Associations of America.
July 2009-present
Associate Director of the AED Center for Health Communication and Project Director on the CDC Influenza Campaign 2009-10. Conducted formative research, developed and implemented campaign strategies for influenza campaign, including high-risk audiences.
January 2008-May 2009
Vice President of Communications and Develop for the Visiting Nurse Associations of America. Developed and implemented a comprehensive communications plan to advance the organization's mission and to position VNAs as leaders in home healthcare.
December 2006-December 2007
Principal of drg associates. Provided communications consulting services to clients including the Centers for Disease Control and Prevention's Center for Health Marketing and Division of Strategic Partnerships and Alliances.
June 1999-November 2006
Director of the Office of Program Development at the American Medical Association and Director of the Smokeless States Initiative, a national $90 million public health policy program of the RWJF. Developed campaign strategies to reach underserved populations and to engage them in both advocacy and healthy lifestyle choices.
January 1996-June 1999
Executive Director, Full Court Press at the Arizona Chapter of the American Cancer Society. Under a grant with the RWJF, developed a comprehensive campaign (with measurable outcomes) to engage teenagers in reducing tobacco use behaviors.
October 1991-December 1995
Public Health Advisor and Program Officer at the National Cancer Institute. Directed a $114 million demonstration project working with state health departments in 17 states to apply marketing principles to address community change.
Conducted outreach to high-risk populations, engaged communities in conversations about strategic approaches to reducing tobacco control through environmental changes, provided technical assistance to state health departments and staff at local chapters of the American Cancer Society. Developed a large national conference to address disparities of health among racially and ethnicall diverse populations.