B1 Saying It Simply: Talking about Vaccines In Plain Language

Monday, March 28, 2011: 2:00 PM-3:00 PM
International Ballroom - West
Presenters in this workshop will discuss why message development is key to immunization messages that resonate with target audiences and why Plain Talk principles should be used when writing technical, educational, and internal documents—even e-mails!
Michelle Basket

2:00 PM
Keeping It Simple: Successful Message Development
Michele Roberts, MPH, CHES, Health Promotion and Communication Manager, Washington State Department of Health
2:30 PM
Plain Talk In Washington State
Tim Church, BA, Director of Communications, Washington State Department of Health; Donn Moyer, Washington State Department of Health
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