Health Communications Research
1600 Research Boulevard
2005 - Present -- Senior Study Director, Westat, Rockville, MD
2004 - 2005 -- Technical Consultant, Porter Novelli, Washington, DC
2000-2004 -- Senior Research Scientist, American Institue for Research, Silver Spring, MD
1999-2000 -- Analytical Consultant, Time Warner, Inc./Time Life, Alexandria, VA
1997-1999 -- Claritas, Inc., Arlington, VA
1996-1997 -- Independent Consultant, Washington, D.C.
1994-1996 -- Virginia Polytecnic Institute and State University, Blacksburg, VA
Directing a number of health communication research studies for the Centers for Disease Control and Prevention (CDC). These studies include: framing of risk communication messages to explain biomonitoring data; developing a survey instrument to inform a core set of health communication and marketing variables that can be used to conduct periodic population surveys on a range of health protection topics across CDC program areas; and assessing the knowledge, attitudes, and behaviors of different target audiences regarding climate change and health effects to develop messaging on this subject (2005-present).
Developed strategic initiatives in the area of cancer communications, social marketing, and digital media (2004-2005).
Evaluated programs, products, services, and promotional campaigns to provide strategic direction for customer acquisition and retention for new products and services (1999-2000).
Developed research methodology or creating, updating, and evaluating geodemographic market segmentation systems, such as PRIZM and Hispanic Portraits (1997-1999).
Author or co-author for 16 publications primarily related to health communication and social marketing.
Numerous presentations and scientific meetings.