Donald Milton Stokes, MPH, RD, Carolyn Lagoe, MA and Mark Hamilton, PhD, Department of Communication Sciences, University of Connecticut, Storrs, CT

Jeff Jordan, MA, Research, Rescue Social Change Group, San Diego, CA and Pamela Ling, MD, MPH, Center for Tobacco Control Research and Education, Department of Medicine, Division of General Internal Medicine, University of California, San Francisco, San Francisco, CA

Maureen Michaels, BA¹, Elyse Levine, PhD², Sondra Dietz, MA³, Derek Inokuchi, MHS, CHES³, Jim Bender, MHS, CHES⁴, Donna Grande, MGA⁴ and Allison Bozniak⁵, 1Michael's Opinion Research, New York, NY, 2AED Center for Health Communication, Washington, DC, 3Center for Health Communication, Academy for Educational Development, Washington, DC, 4Center for Health Communication, AED, Washington, DC, 5Center for Health Communication, AED Center for Health Communication, Washington, DC