Social Media for Design and Evaluation

Tuesday, August 17, 2010: 4:15 PM-5:45 PM
International F
Facebook as a Recruiting and Field Test Tool
Susan Kirby, DrPH, Kirby Marketing Solutions, Del Mar, CA and Nancy Bagnato, MPH, Violence Prevention Unit, California Department of Public Health, Sacramento, CA
What Did They Say about H1N1 and Pandemic? Interpreting Consumer-Generated Online Conversations in Social Media
Lynn Sokler, BS, BS, Centers for Disease Control and Prevention, Atlanta, GA, Amy Patel, MPH, Online Division, The Nielsen Company, New York, NY, Nina Stratt, Nielsen Online, New York, NY, Lori Agin, Health Program, American Institutes for Research, Atlanta, GA and Julia Galdo, MA, Health Program, American Institutes for Research, Silver Spring, MD
How Did Consumers Respond to and Say about the 2009 Peanut Products Recall? Evidence From a Pilot Social Media Research
Marjorie Davidson, PhD1, Chung-Tung Jordan Lin, PhD1, Alan Levy, PhD1 and Nancy Ostrove, PhD2, 1Center for Food Safety and Applied Nutrition, U.S. Food and Drug Administration, College Park, MD, 2U.S. Food and Drug Administration, Rockville, MD
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