Minsun Shim, PhD, Department of Communication Studies, University of Georgia, Athens, GA, Vicki Freimuth, PhD, Department of Communication Studies and Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, Laura Mercer Kollar, MA, Department of Communication Studies, University of Georgia, Nancy Ostrove, PhD, U.S. Food and Drug Administration, Rockville, MD and Cari Wolfson, MS, Division of News and Electronic Media, Centers for Disease Control & Prevention, Tallahassee, FL

Jill Herzog, BA, Strategy and Organization, Booz Allen Hamilton, Rockville, MD

Sanjay Koyani, FDA¹, Ann Aikin, MA¹ and Cari Wolfson, MS², 1Office of Health Communication and Education, FDA Center for Tobacco Products, Rockville, MD, 2Division of News and Electronic Media, Centers for Disease Control & Prevention, Tallahassee, FL