Poster Session II

Wednesday, August 10, 2011: 2:45 PM-3:45 PM
International A, B, C, D, E

African American STD Health Disparities: Implications for Message Constructs and Bundling for Health Communication Campaigns
Ann Forsythe, PhD, National Center for HIV, Hepatitis, STD & TB Prevention, CDC, Atlanta, GA, Allison Friedman, MS, Division of STD Prevention, CDC, NCHHSTP, Atlanta, GA, Susan Robinson, MS, CDC/NCHHSTP/OD, CDC, Atlanta, GA, Jennifer Uhrig, PhD, RTI International, Research Triangle Park, NC, Jon Poehlman, PhD, RTI International, NC, Shelly Harris, RTI International and Justin Smith, University of North Carolina, Chapel Hill


An Innovative Approach to Delivering Point-of-Care Patient Education Using Social Media and Portable Media Devices
Michelle Farabough, BA, MSKM, School of Community Medicine, University of Oklahoma, Tulsa, OK, Linda Oberst-Walsh, MD, Family Medicine Clinic, Department of Medicine, School of Community Medicine, University of Oklahoma, Tulsa, OK, Kimberly Crosby, PharmD, BCPS, CGP, College of Pharmacy, Department of Clinical and Administrative Sciences, University of Oklahoma, Tulsa, OK and Michelle Condren, PharmD, Dept. of Pharmacy, Clinical and Admin. Sciences, OU College of Pharmacy and Dept. of Pediatrics, OU School of Community Medicine, University of Oklahoma, Tulsa, OK


Building Public Will and Social Norms for Colorectal Cancer Screening
Jennifer Messenger Heilbronner, BA, Metropolitan Group, Portland, OR


Cause 2.0: Changing Dynamics of Engagement
Jennifer Wayman, MHS, Social Marketing, Ogilvy Washington, Washington, DC


CPPW State Wide Integration: An Invesitgation of Earned and Paid Media Across the State
Margaret Albertson, N/A, Physical Activity and Nutrition Branch, North Carolina Division of Public Health, Raleigh, NC


Creating a Behavior Change Communication Program for Family Planning Among the Urban Poor In Uttar Pradesh: Formative Evaluation Findings
Geetali Trivedi, MA, Communication, Urban Health Initiative, Lucknow, India, Nilesh Chatterjee, PhD, MA, MBBS, Research, Monitoring and Evaluation, Hopkins Bloomberg School of Public Health Center for Communication Programs (JHU∙CCP), New Delhi, India, Sanjanthi Velu, PhD, Johns Hopkins Center for Communication Programs, New Delhi, India, Sukhpal Marwa, MA, Communication & Demand Generation, Urban Health Initiative, Lucknow, India, Basil Safi, MPH, PE, CHES, Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD and Rajiv Rimal, PhD, Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD


Cultural Brokering: Maximizing the Conference Experience for Culturally Diverse Populations
Alison Shaffer Teitelbaum, MS, MPH and Denise Raybon, MPH, The Cadmus Group, Inc, Arlington, VA


Designing An Innovative and Scalable Program to Reach Hard-to-Engage Populations At-Risk for COPD
Dawn Bergantino, MA, Health & Social Marketing, Porter Novelli Public Services, Washington, DC


Designing Online Health Information: Project Management and User Centered Design Processes Used to Develop Cdc's Cross-Cutting Topic Sites On Human Papillomavirus (HPV)
Rohit Verma, MSc, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Health Communication Science Office, Centers for Disease Control and Prevention, Health Communication Science Office, Atlanta, GA, Cynthia Crick, MPH, CHES, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention, Centers for Disease Control and Prevention, Health Communication Science Office, Atlanta, GA and Lisa Richman, National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Health Communication Science Office, Centers for Disease Control and Prevention, Atlanta, GA


Development of a Statewide Mental Health Promotion Campaign; Necessary Steps and Lessons Learned
Colette Lueck, MSW, Illinois Children's Mental Health Partnership, Chicago, IL


Development of Tailored Communication Strategies for the Senior Population
Nathan Simms III, JD, Government Affairs/HHS Account Team, GlaxoSmithKline, Research Triangle Park, NC, Juliene Stafford, PhD, Principal, HYGEIA Consulting Group, LLC, Pennington, NJ and Robyn Shawkey, MBA, Customer and Business Insights, GlaxoSmithKline, Research Triangle Park, NC


Government of Canada's Children's Health and Safety Campaign
Karine Goneau-Lessard, B, Com, M, Sc, Department of Health, Government of Canada, Ottawa, ON, Canada and Natalie Cusson, NA, Government of Canada, Government of Canada, ottawa, ON, Canada


Herding Cats Made Easier: A Model for Supporting Consistent Local Communications about a Federal Health Quality Program
Kelly Anderson, BA1, Jennifer Brockman, MS2 and Paulette Strader, BA2, 1Office of Clinical Standards and Quality, Centers for Medicare & Medicaid Services, Baltimore, MD, 2VHQC, Richmond, VA


Internet Health Information-Seeking, Social Media, and Mobile Text Messaging Among U.S. Adults: Implications for Health Promotion
Darren Mays, PhD, MPH, Department of Oncology, Georgetown University Medical Center, Washington, DC and Katia Delrahim Howlett, MPP, MBA, PhD, Underage Drinking Prevention Education Initiatives, University Research Co., LLC, Rockville, MD


Newspaper Coverage (2000-2009) of the Disparity In Black and White Infant Mortality Rates
Arnold Barnes, PhD, Department of Sociology and Social Work, North Carolina Agricultural and Technical University, Greensboro, NC and Glenna Barnes, PhD, Department of Sociology and Social Work, North Carolina Agricultural and Technical State University, Greensboro, NC


Online Videos for Parents of Teen Drivers – A Case Study From Cdc's Injury Center
Shelley Hammond, MMC, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA and Michele Huitric, MPH, National Center for Injury Prevention and Control, Division of Unintentional Injury Prevention, Centers for Disease Control and Prevention, Atlanta, GA


Persuasive Impact of a Value-Congruent Smoking Prevention Message On Middle School Students In Suburb of Beijing, China
Mary Bresnahan, PhD and Jie Zhuang, Doctoral, student, Department of Communication, Michigan State University, East Lansing, MI


Restructuring the Health Care Information Pathway: Mobile Health's Consumer Impact
Yancey Hall, BS, MA, Strategy and Organization, Booz Allen Hamilton, McLean, VA


Serve Smart and Sell Smart Alcohol Retailer Toolkit and Evaluation
Lisa Wolff, PhD, Research & Evaluation Department, Health Resources in Action, Boston, MA, Alison El Ayadi, Department of Society, Human Development, and Health, Harvard School of Public Health, Boston, MA, Nancy Lyons, MPH, NJL Communication, Jamaica Plain, MA, Kathleen Herr-Zaya, PhD, Bureau of Substance Abuse Services, Massachusetts Department of Public Health, Boston, MA, Debra Noll, MA, Health Communication Services Department, Health Resources in Action, Boston, MA, Fernando Perfas, Bureau of Substance Abuse Services, Massachusetts Department of Public Health and Gisela Rots, MSc, Cambridge Prevention Coalition, Cambridge, MA


Stay Positive - Creating a Population Based Parenting Communications Campaign
Leanne Wilkinson, Bachelor, of, Arts;, Diploma, of, Education, Post, Graduate, Diploma, in, Media, Management, Communications Department, Triple P International, Brisbane, Australia


Take Care of Them: Using Public Service Announcements to Increase Awareness about Diabetic Eye Disease
Marcela Aguilar, MHS, Strategic Communications and Marketing Division, ICF Macro, Rockville, MD, Neyal J. Ammary-Risch, MPH, MCHES, National Eye Institute, Bethesda, MD and Ana Toro, N/A, Strategic Communications and Marketing Division, ICF Macro, Atlanta, GA


Talking about Health Reform: Communication Through Commemoration, Consultation, and Collaboration
Liz Imperiale, BSBA and Mary Ann Phillips, MPH, Georgia Health Policy Center, Georgia State University, Atlanta, GA


The Decision Framing Process In Behavior Choice: Implications for Social Marketing and Communications
Katherine Lafreniere, MSc, (Management) and Sameer Deshpande, PhD, Faculty of Management, University of Lethbridge, Lethbridge, AB, Canada


The FASD Center for Excellence: Expanding the Health Communications Model
Callie Gass, BA, Information Systems, Northrop Grumman, Rockville, MD


The North Carolina Healthy Food Environments In Hospitals Project: An Analysis of the Implementation Process and the Role of Feedback
Deborah Neffa, MA1, Nicholas Sullivan, prospective, MHA2, Anne Thornhill, MPH3 and Meg Molloy, DrPH, MPH, RD3, 1School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, Chapel Hill, NC, 2Healthy NC Hospitals, NC Prevention Partners, Chapel Hill, NC, 3NC Prevention Partners, Chapel Hill, NC


Txt4Hlth: A Randomized Trial of Text Messaging Utilization for Adolescent Is Substance Abuse Treatment
Frank Schwebel, student, Psychology Department, Arizona State University, Tempe, AZ


Using Formative Research to Improve Communication about Lyme Disease
Emily Zielinski-Gutierrez, BA, MPH, DrPH1, Christine Prue, MSPH, PhD2, Anna Perea, BS, MS1, Alison Hinckley, BS, PhD1, Paul Mead, MD1, Bridget Kelly, MPH, PhD3 and Linda Squiers, PhD3, 1Division of Vector-Borne Diseases, Centers for Disease Control and Prevention, Fort Collins, CO, 2National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, Atlanta, GA, 3RTI International, Washington, DC


Using Social Marketing and Branding to Engage Tweens: An Example From Best Bones Forever!
Elizabeth Osborn, BA1, Darcy Sawatzki, MA2, R. Ann Abercrombie, MLS3 and Lynne Doner Lotenberg, MA1, 1Hager Sharp, Washington, DC, 2on behalf of the U.S. Department of Health and Human Services' Office on Women's Health, Hager Sharp, Washington, DC, 3Office on Women's Health, U.S. Department of Health and Human Services, Washington, DC


Digital Storytelling In SE Alaska
Martha Pearson, MA, ACSM, Pt, WISEWOMAN Program, SouthEast Alaska Regional Health Consortium: SEARHC, Sitka, AK


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