Utilizing New Evidence-Based Theories and Tools to Maximize Public Health Outcomes

Wednesday, August 10, 2011: 10:45 AM-12:15 PM
Redwood

Matching Messages with Motives - the Reversal Theory Toolkit
Jennifer Tucker, PhD, Consulting Division, OKA (Otto Kroeger Associates), Fairfax, VA


Development and Testing of a Model and Instruments for the Collection of Comparative Communication and Marketing Data
Cynthia Baur, PhD, Office of the Associate Director for Communication, Centers for Disease Control and Prevention, Atlanta, GA and Simani Price, PhD, Health Communications Research, Westat, Rockville, MD


Health Communication Campaigns That Include Mass Media and Health-Related Product Distribution: A Review of Effectiveness From the Task Force On Community Preventive Services
Maren Robinson, MPH, The Guide to Community Preventive Services, Centers for Disease Control and Prevention, Atlanta, GA and Kristin Tansil, MSW, Guide to Community Preventive Services, Centers for Disease Control and Prevention, Atlanta, GA


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