Entertainment Industries Council, Inc
Entertainment & Media Communication Institute
3000 W. Alameda St
Administration Bldg., Suite 225
Burbank,
CA
USA
91523
nweinreich@eiconline.org
Biographical Sketch:
Nedra Kline Weinreich, program manager at the Entertainment Industries Council (EIC), is widely recognized as an expert in the field of social marketing. In her role at EIC, she manages outreach to the entertainment and news media on mental health and other issues. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good and a prominent blogger on social marketing issues at the Spare Change blog.
As the president and founder of Weinreich Communications, her consulting practice since 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Prior to her work with Weinreich Communications, she designed health education and communication programs for public and private organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.