Note: This is our tentative program. We will be updating speaker changes on a daily basis.
More information on the conference plenary sessions and super sessions/invited panels will be available in the final conference program book — to be available online only.
Wednesday, August 8, 2012: 10:45 AM-12:15 PM
Centennial III
This panel will debut HealthCommWorks: a suite of communication tools that brings years of professional experience and research to the fingertips of health communication professionals. Built upon research and expertly tested to be easy to use, the CDC DCPC and ORISE are pleased to introduce the three core tools within HealthCommWorks - MessageWorks, SocialWorks, and ProofWorks. These tools are designed to improve the practitioner’s ability to utilize what is demonstrated to work in a straightforward and simple manner. Through HealthCommWorks, there is now an accessible and effective way to improve health messages, incorporate social media strategies, and develop an evaluative framework to monitor the reach, impact and benefits of individual, group, social media and mass media campaigns. The panel will describe the state of development and deployment of each the tools, introduce a SocialWorks prototype, and highlight the interactive tutorial of MessageWorks
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