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Twitter and Beyond: Implementing Successful Social Media Strategies and Showing Impact

Note: This is our tentative program. We will be updating speaker changes on a daily basis. More information on the conference plenary sessions and super sessions/invited panels will be available in the final conference program book — to be available online only.

Tuesday, August 7, 2012: 3:45 PM-5:15 PM
Grand C/D
Moderator:
Shelly Spoeth

Leveraging the Power of Twitter: Executing and Evaluating a Twitter Chat to Ensure Maximum Impact
Melissa Beaupierre, MPH, Danya International - CDC NPIN; Sherese Bleechington, DrPH, CHES, CDC NPIN - Danya International; Cynthia Newcomer, CDC NPIN - Danya International; F.E. Harrison, MBA, PMP, CDC

Analyzing Social Media to Adapt Communication Strategy During Public Health Emergencies
Julia Huynh, BA, Psychology, CDC, Oak Ridge Institute for Science and Education; Laura E. Pechta, PhD, Candidate, CDC/McKing Consulting Corp

Using CDC Twitter Chats to Engage Key Influencers and Extend Reach
Reyna Jones, MPH, Northrop Grumman Contractor Supporting Centers for Disease Control and Prevention; Kathleen Carey, MS, Centers for Disease Control and Prevention

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