Director, Center for Digital Strategy and Research
Westat
Health Communications
1600 Research Blvd
Rockville,
MD
USA
20850
ameliaburke@westat.com
Biographical Sketch:
Amelia brings with her almost 10 years of experience in digital media. In addition to providing digital media technical assistance to campaigns across the company, Amelia is also currently the Project Director for CDC's National Influenza Vaccination Campaign. Before joining Westat, she served as director of digital media at AED, and prior to that as the Social Media Group Supervisor for Horizon Media's Social Media team. Amelia is the author of the S.O.C.I.A.L. framework for planning and evaluating digital media campaigns, the author of The Socialibriumm Experiment blog, and has been published in PRNews's 2012 Measurement Guidebook.