As social media continues to evolve and draw new audiences it becomes increasingly important to identify ways to stand out from the crowd. This panel presentation will discuss various real-life hashtag campaigns and how they helped elevate a specific conversation. Each of the hashtag campaigns that will be discussed had different goals, timelines, budgets and purposes which will give attendees an in-depth understanding of the different ways they can utilize these types of campaigns for their own topics. Panelists will discuss the planning process, logistical considerations for implementation, and evaluation measures for testing the success of your campaign. Campaigns to be covered include, CDC’s Public Health Nerd (#PHNerd), a digital campaign to mobilize people who are passionate about public health and its role in creating and sustaining a healthy, stable society. The #VetoViolence project which was used to draw attention to issues of violence against women, for the Violence Against Women Act anniversary. The #RXProblem, a hashtag campaign implemented to raise awareness about the growing prescription drug addiction problem. And finally the #20million campaign, which set out to spur a discussion about the widespread effects of tobacco use over the last 50 years.