Thursday, August 13, 2015: 10:00 AM-11:30 AM
Tobacco prevention and cessation messages must continue to evolve as media channels and audiences targeted for tobacco initiation evolve. In this session, participants will learn from three tobacco prevention and cessation programs that met the target audiences where they were. From tracking of a viral campaign that swept the globe, to the assessment and rebranding of a quit line to hosting events in bars, these programs knew how to meet their target audiences including young adults and LGBT with impact.
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