Reinventing Tobacco Prevention and Cessation by Meeting Audiences Where They Are

Thursday, August 13, 2015: 10:00 AM-11:30 AM
Grand A/B
Tobacco prevention and cessation messages must continue to evolve as media channels and audiences targeted for tobacco initiation evolve. In this session, participants will learn from three tobacco prevention and cessation programs that met the target audiences where they were. From tracking of a viral campaign that swept the globe, to the assessment and rebranding of a quit line to hosting events in bars, these programs knew how to meet their target audiences including young adults and LGBT with impact.

Social Media, Bars, and Young Adult Smoking
Jeffrey W. Jordan, MA, Rescue Social Change Group; Michelle Kitson, BA, Rescue Social Change Group; Joseph Smyser, PhD, MSPH, Rescue Social Change Group

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