Thursday, August 13, 2015: 8:00 AM-9:30 AM
Centennial III
Integrating websites into live chat sessions, providing consistent earned and social media opportunities to media partners, and supporting smokefree bars on and offline have all driven significant tobacco prevention successes. By mixing methods and media platforms, tobacco programs have embraced online tools to drive offline behavior. Hear from NCI, CDC, and the Oklahoma Tobacco Settlement Endowment Trust campaign Free The Night about lessons learned and ways to continue to evolve tobacco interventions.
Reduce (Costs) - Relate, Recycle and Reach out: How CDC/OSH Supports Grantee and Partner Earned and Social Media Efforts
Robin Scala, BS, Centers for Disease Control and Prevention;
Robin Hobart, MPH, MPP, ICF International;
Michelle Johns, MA, MPH, Centers for Disease Control and Prevention;
Cecile Douglas, none, ICF International
Providing Online Live Chat Services for Smokers Looking to Quit: Lessons Learned from the Integration of the National Cancer Institute's Livehelp into Smokefree.Gov
Brian Keefe, MA, ICF International;
Candace Deaton Maynard, MPA, National Cancer Institute;
Mary Anne Bright, MN, National Cancer Institute;
Adrianna Gutierrez, MPH, Fred Hutchinson Cancer Research Center;
Erik Augustson, PhD, MPH, National Cancer Institute;
Heather Cole-Lewis, PhD, MPH, ICF International;
Amy Sanders, MA, ICF International;
Mary Schwarz, BA, ICF International