Cross Cultural Campaigns & Social Marketing Strategies
Wednesday, August 24, 2016: 4:00 PM-5:30 PM
Centennial I/II
The Use of Webtoon to Prevent Adolescents' Suicide in South Korea: A Social Marketing Campaign By Using Popular Culture
Do Kyun Kim, Ph.D., University of Louisiana;
Jisoo Lee, MA, Enzaim Health Co., Ltd.;
Kyoung Soo Hong, Ph.D, Korea Health Promotion Foundation;
Chang Bum Kang, Ph.D, Korea Health Promotion Foundation;
Areum Oh, MA, Korea Health Promotion Foundation