Cross Cultural Campaigns & Social Marketing Strategies 
			
				
	
	
	Wednesday, August 24, 2016: 4:00 PM-5:30 PM
	Centennial I/II
	
	
	
	
	
	
		
		
	
	
	
	
	
	
	
	
		
			
				The Use of Webtoon to Prevent Adolescents' Suicide in South Korea: A Social Marketing Campaign By Using Popular Culture
			
				
					
						Do Kyun Kim, Ph.D., University of Louisiana; 
					
						Jisoo Lee, MA, Enzaim Health Co., Ltd.; 
					
						Kyoung Soo Hong, Ph.D, Korea Health Promotion Foundation; 
					
						Chang Bum Kang, Ph.D, Korea Health Promotion Foundation; 
					
						Areum Oh, MA, Korea Health Promotion Foundation