Optimizing digital and mobile health communications strategies through research, analytics and information architecture
			
				
	
	
	Thursday, August 25, 2016: 12:45 PM-2:15 PM
	Centennial I/II
	
	
	
	
	
	
		
		
	
	
	
	
	
	
	
	
		
			
				The Value in the Process: Building Smokefree.Gov's New Information Architecture
			
				
					
						Lindy Dreyer, BA, ICF International; 
					
						Brad Aabel, BA, ICF International; 
					
						Christine Leake, MA, ICF International; 
					
						Brian Keefe, MA, ICF International; 
					
						Erik Augustson, PhD, MPH, National Cancer Institute; 
					
						Meredith Grady, BA, MPH, National Cancer Institute