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Using Data to Improve Digital Performance

Thursday, August 25, 2016: 8:00 AM-9:30 AM
Centennial III
Moderator:
Ronne Ostby, MA

Making It Click: Examining Email Metrics to Determine Successful Factors for Public Health Email Communications
Samantha Engbers, B.A., Project Coordinator, Communications, Public Health Ontario; Aaron Furfaro, Team Lead, Communications, Public Health Ontario

Planning Your Campaign with Evaluation in Mind
Eman Aly, MSW, NORC at The University of Chicago; Glen Szczypka, MA, NORC at the University of Chicago; Sherry Emery, MBA, PhD, NORC at the University of Chicago

Engagement Metrics for Digital Public Health Communication Channels: A New Quantitative Methodological Approach
Scott Jones, B.S., Certified Web Analyst, IQ Solutions, Inc.

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