Healthier Communities: Addressing Chronic Disease through Communication Efforts and Stakeholder Partnership Building

Thursday, August 17, 2017: 8:00 AM-9:30 AM
Centennial IV
The Centers for Disease Control and Prevention (CDC) identified smoking, obesity, poor nutrition choices, lack of physical activity and environments to support good health habits as risk factors for chronic disease and illness. The CDC funded the Fulton County Partnerships to Improve Community Health (PICH) Program, among its national pool of awardees to address these issues. Through the use of multi-mixed social marketing, health communication, marketing campaigns and social media outreach, the Fulton County PICH Program supported the implementation of evidence-based programs to adopt wellness practices impacting over 600,000 people and resulting in over 27 million media impressions with an emphasis on impacting disparate communities facing these health issues. In this session, the PICH team will discuss the use of communications, marketing and media needed to support and engage diverse stakeholders in creating and sustaining healthy environments that support tobacco free, healthy nutrition and physical active living.

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