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March of Dimes Home Page
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Jewett Ballroom A-B-C
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D3: D-3 What Women Want, or Say They Want: Preconception Health Consumer Research | |||
| The first rule in developing programs that work is to "know your audience." Often, we rely on our own professional or personal experiences to guide our planning, but years of evidence show how important formative research is in the development of programs, products, or services that meet the needs of the people who are the intended beneficiaries of the program, product, or service. Women's voices must be a driver in preconception health initiatives. This session will present the findings of audience research using several research methods including focus group discussions and market research databases. | |||
| Moderator: | Christine Prue | ||
| 11:30 AM | 123 | Using Formative Research as the Basis for a Birth Defects Prevention Campaign among English- and Spanish-speaking Young Women Heather C. Hamner, Alina L. Flores, Christine E. Prue, Lisa L. Massi Lindsey | |
| 11:45 AM | 124 | Findings from the Preconception Health Message Bundling Study Karen King | |
| 12:00 PM | 125 | Audience segmentation and tailored health messages for women of childbearing age Jenifer E. Kopfman, Katie P. Kilker | |
The 2nd National Summit on Preconception Health and Health Care of CDC