Web 2.0 Strategies to Deliver Health Information: Content Syndication

In order to effectively deliver health information that is relevant, timely, and accessible to users, strategies must be undertaken which allow for a higher degree of innovation and interactivity. Web 2.0 strategies offer these opportunities, enhancing the degree to which health information seekers can engage with information. This presentation will discuss the benefits of Web 2.0 strategies for health information delivery and provide examples of emerging Web 2.0 technologies that can be leveraged for health information dissemination.
The development, maintenance and dissemination of public health science via partners is crucial in achieving CDC’s mission.  CDC is currently exploring ways to make CDC.gov content available to partner organizations and eventually public developers through the content syndication model, which enables participants to automatically display CDC content on their own websites.  Now, agencies and organizations, including state and local health departments, can promote CDC health content within the context of their own websites, maintaining visitor traffic while still providing users with current, relevant, and research-based health information.
Results from the content syndication pilot will be presented along with recommendations for best practices and suggestions for future uses of content syndication to improve communication of public health messages.