Reaching American Indian and Alaska Native (AI/AN) Communities with Culturally Appropriate HPV Educational Materials: Findings from Partner Outreach and Materials Testing Research

Wednesday, March 12, 2008
Continental Ballroom
Allison L. Friedman, MS , Division of STD Prevention, National Center for HIV, Hepatitis, STD & TB Prevention, Centers for Disease Control & Prevention, Atlanta, GA
Hilda Shepeard, PhD, MBA , Division of STD Prevention, National Center for HIV, Hepatitis, STD & TB Prevention, Centers for Disease Control & Prevention, Atlanta, GA
Cady Berkel, PhD , DSTDP/BIRB, CDC, Atlanta, GA

In 2005, CDC launched a National HPV Awareness/Education effort for the public (Caucasian, African American, Latino adults). It is now being expanded to include special populations.

To adapt and test culturally appropriate HPV materials for sexually active American Indian and Alaska Native (AI/AN) audiences in rural and urban settings.

In 2006, CDC's Division of STD Prevention used a snowball technique to solicit feedback from AI/AN organizations on the appropriateness of its HPV materials. Materials were revised based on feedback received from ~12 individuals/organizations; four organizations agreed to partner with CDC for materials testing. A total of 109 men and women participated in same-sex focus groups from February-April 2007 in Portland and Warm Springs Indian Reservation, OR; Minneapolis, MN; Albuquerque NM; Anchorage, AK; and Rapid City, SD.

Materials were adapted to be simpler and more action oriented, positive, family focused, and specific to AI/AN audiences. Focus groups revealed that most participants were aware of HPV, with at least superficial knowledge. Most felt the materials were useful/appropriate, and understood the key take-home messages. Confusion arose regarding HPV testing, transmission, and the differential health consequences/prevention options for men and women. Men wanted more male-specific information. Some thought materials should be separate for men and women since sexual health is not generally discussed between the sexes. Participants wanted more Native imagery/art, vibrant colors, and “everyday people” who looked like them, yet they did not want to feel singled out.

HPV education materials should be developed separately for men and women, and be specific to Native audiences in content and design.

Given the sensitive nature of HPV and the complexity of government-tribal relations, local AI/AN partnerships are critical to enable effective development and dissemination of HPV education in Native communities. Findings should guide future HPV education efforts.
See more of: Poster Session 2
See more of: Oral and Poster
<< Previous Abstract | Next Abstract