P. Richard McCullough, MBA

Macro Consulting, Inc
312 Southwood Drive
Scotts Valley, CA
USA 95066
Email: richard@macroinc.com

Biographical Sketch:
Since beginning his marketing career in 1977, Mr. McCullough has been actively involved in developing and evaluating a variety of major marketing programs. Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. Before that, he was market research manager for a $300 million division of Levi Strauss & Company. Mr. McCullough has spoken before the American Marketing Association, the Marketing Research Association and various universities on a wide range of marketing topics. He is a past board member of the American Marketing Association, San Francisco chapter, and has been quoted in Canadian Packaging Magazine. He has chaired and lectured at applied multivariate statistics seminars for several years and is a member of numerous professional associations.