B1d Using Animation to Teach Correct Condom Use: Did It Get the Point Across?

Tuesday, March 9, 2010: 4:00 PM
International Ballroom E/F (M2) (Omni Hotel)
Lisa Gilbert, PhD, Research, American Social Health Association (ASHA), Research Tirangle Park, NC, Aner Barriola, Bachelor-Business-Administration, Contact Center Operations, American Social Health Association, Research Triangle Park, NC, Amy Huang, MA, Development, American Social Health Association, Research Triangle Park, NC and Lynn Barclay, BA, Management, American Social Health Association, Research Triangle Park, NC

Background:Correct and consistent condom reduces the risk of most STIs.

Objectives:To test the effectiveness of a new method for communicating key messages using visual images.

Methods: In 2008, ASHA launched a short condom animation (with only one word, "latex") to demonstrate essential condom facts. To measure short-term changes in knowledge by comparing pre- and post-intervention survey answers, seven questions were drafted, reviewed, revised and formatted into SurveyMonkey.® 

Results:For six months in early 2009, 9131 visitors completed the pre-test and 857 the post-test. Changes in knowledge were statistically significant for all items (six significantly improved and one worsened.)  Before watching the condom animation, more than 80% knew that condom packages have an expiration date, should be stored in a cool dry place, and should be opened with fingers rather than scissors. More than 80% also knew that after using a condom, it should be thrown away. Fewer than 80% knew when to put on the condom, how to unroll it, and what types of lubrication are safe to use. The one concept that was misunderstood was how to test the condom to see which side unrolls without touching the penis first (pre 64%; post 63%).

Conclusions:The animation was revised to improve the messages that were least understood:  unrolling the condom correctly, when to put on the condom, and what type of lubricants are safe to use with latex. One important message about correct condom use was not included in the animation at all - that of leaving space but no air in the tip was added to the revised animation. This oral presentation will demonstrate, the "before" version of the animation, the survey results, and the revised "after" version.

Implications for Programs, Policy, and/or Research: This method may hold promise for communicating correct condom use, regardless of English literacy.