Holly Watkins, BS

North Carolina Division of Public Health
Communicable Disease Branch
1902 MSC
Raleigh, NC
USA 27699-1902
holly.watkins@dhhs.nc.gov

Biographical Sketch:
DIVISION OF PUBLIC HEALTH – Raleigh, North Carolina 2006-present Campaign Coordinator Responsible for developing, managing and evaluating a statewide campaign for HIV testing  Planned, coordinated and implemented the 2006, 2007 and 2008 “Get Real Get Tested” HIV testing and education campaigns.  Identify and met key partners to contribute to and support the campaign.  Partnered with local health department officials, local universities and community organizations to determine need for outreach events and testing.  Collaborate with DPH HIV prevention, care and planning units.  Determine areas to target testing based on analysis of epidemiological data.  Meet with upper level management and developed policies based on the data and recommendations given.  Make recommendations to management and staff on structuring outreach events based on data.  Assist in outreach events in targeted testing areas.  Collect and analyze data from targeted outreach events.  Manage contracts with local community based organization for campaign  Present evaluation reports to management and core team based on data and evaluation of outreach events.  Write grants which have generated $300,000 in financial support for the campaign.  Create communications and press packets to be distributed to media.  Create media plan for media partner to execute.  Interface with local and national elected officials for support of “Get Real Get Tested”.  Interact with media outlets across the state and act as a representative for the Communicable Disease Branch.  Collaborated with Public Affairs for the Department of Health and Human Services to address media and legislative inquiries.  Represent the Communicable Disease Branch at meetings and events as needed.