Cross Cultural Campaigns & Social Marketing Strategies

Wednesday, August 24, 2016: 4:00 PM-5:30 PM
Centennial I/II

The Use of Webtoon to Prevent Adolescents' Suicide in South Korea: A Social Marketing Campaign By Using Popular Culture
Do Kyun Kim, Ph.D., University of Louisiana; Jisoo Lee, MA, Enzaim Health Co., Ltd.; Kyoung Soo Hong, Ph.D, Korea Health Promotion Foundation; Chang Bum Kang, Ph.D, Korea Health Promotion Foundation; Areum Oh, MA, Korea Health Promotion Foundation

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